Before mission statements were in vogue, businesses were built on the hard work of employees and by providing good service. This axiom was especially true for the spate of family businesses that opened in the late 1960s that continue to operate at a profit today.
Diana's Mexican Food Products is one of those family owned and operated enterprises that started from humble beginnings and continues to enjoy success that has carried its founders into the twenty-first century.
As a young Mexican immigrant, Samuel F. Magaña came to America at the age of sixteen. He was the first employee hired by another large Mexican food company in Los Angeles, where he was eventually promoted to general plant manager, while concurrently attending night school to enhance his education.