Romana is the star of our company history — the young woman who brought Sonoran family recipes north of the border, who pledged never to compromise them and never did. Alejandro was her husband, her partner and confidant. His vision was for Romana to be happy; hers was to give customers food with integrity. Together they built a business (not to mention millions of tortillas) from scratch. Now, over six decades later, with their children and grandchildren at the helm, that business is thriving — and the tortillas have never been better.