At one time in the Los Angeles, the Japanese community it was thought taboo to own more than one store. There was a belief that such an endeavor could not succeed. Shin-Sen-Gumi owner and “Kyokucho” (Chief Boss) Mitsuyasu Shigeta broke that taboo when he opened his highly successful 2nd and 3rd stores at the same time, to the surprise of those around him. Additionally, when he decided to open the first Hakata ramen shop in Los Angeles, the employees of the Shin-Sen-Gumi group were unanimous in their opposition. The conventional thinking at the time was that Tonkotsu (pork bone) soup was something that only people from Kyushu ate, let alone the fact that many Americans did not eat pork for religious reasons. However, Mr. Shigeta followed his own beliefs and succeeded in turning this way of thinking on its head. Indeed, the greater the resistance the deeper the feeling of joy when one can overcome such thinking. If one can expand the possibilities of dreams and desires a new joy can be found and that, in the end, is what helps people grow.